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Reconnecting With Lost Customers

It’s easier to keep an existing customer than gain a new one. In an ideal world that’s what would happen. Unfortunately, that isn’t always the case and sometimes you will lose customers. At Print...

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Top Tips for Successful Direct Mail Campaigns

Direct mail can still be hugely beneficial even in this modern age of digital marketing, especially in light of the recent General Data Protection Regulation (GDPR). It can be expensive however, so...

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Top Tips for Designing Brochures

Brochures are a fantastic marketing tool to communicate what your business offers to clients, new and existing, as well as any other interested parties. The design is imperative to a brochure and at...

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Five Tips for Effective Leaflets

Leaflets are an often-forgotten marketing technique. However, with the right planning and the right design, it can be very effective and ultimately, a great way to advertise your business or specific...

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Posters for Advertising

Posters are a great way to promote your business, brand or a special product or event. With the right strategy behind them, posters can be very effective in generating leads. At Print Colchester, we...

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Online Versus Print Advertising

Advertising can be done with online AND print tools. But which tools are the most effective? It’s important to ask some questions first. What are your goals? Both online and print advertising have so...

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Keeping Customers Loyal

Customers are of course the most important part of your business; without customers there wouldn’t be a business! That is why it is imperative to hold on to customers and ensure that they are loyal to...

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Catalogues For Marketing

Catalogues are a great form of marketing for your products and/or services and are often forgotten about as a marketing tool. Utilised in the right way, they can be effective and achieve a fantastic...

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Using Google Analytics to prove ROI from Print Marketing

Google Analytics is a great and free tool to track traffic to your business’ website and the return on investment (ROI) on your marketing. With social media it is easy to track visits to your website,...

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How Combining Print and Digital Marketing Has Proven To Lead To More Sales

Print marketing and digital marketing are often thought of as separate marketing strategies when a mixture of both can lead to a fantastic return on investment, i.e. more sales. A business’ marketing...

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