Reconnecting With Lost Customers
It’s easier to keep an existing customer than gain a new one. In an ideal world that’s what would happen. Unfortunately, that isn’t always the case and sometimes you will lose customers. At Print...
View ArticleTop Tips for Successful Direct Mail Campaigns
Direct mail can still be hugely beneficial even in this modern age of digital marketing, especially in light of the recent General Data Protection Regulation (GDPR). It can be expensive however, so...
View ArticleTop Tips for Designing Brochures
Brochures are a fantastic marketing tool to communicate what your business offers to clients, new and existing, as well as any other interested parties. The design is imperative to a brochure and at...
View ArticleFive Tips for Effective Leaflets
Leaflets are an often-forgotten marketing technique. However, with the right planning and the right design, it can be very effective and ultimately, a great way to advertise your business or specific...
View ArticlePosters for Advertising
Posters are a great way to promote your business, brand or a special product or event. With the right strategy behind them, posters can be very effective in generating leads. At Print Colchester, we...
View ArticleOnline Versus Print Advertising
Advertising can be done with online AND print tools. But which tools are the most effective? It’s important to ask some questions first. What are your goals? Both online and print advertising have so...
View ArticleKeeping Customers Loyal
Customers are of course the most important part of your business; without customers there wouldn’t be a business! That is why it is imperative to hold on to customers and ensure that they are loyal to...
View ArticleCatalogues For Marketing
Catalogues are a great form of marketing for your products and/or services and are often forgotten about as a marketing tool. Utilised in the right way, they can be effective and achieve a fantastic...
View ArticleUsing Google Analytics to prove ROI from Print Marketing
Google Analytics is a great and free tool to track traffic to your business’ website and the return on investment (ROI) on your marketing. With social media it is easy to track visits to your website,...
View ArticleHow Combining Print and Digital Marketing Has Proven To Lead To More Sales
Print marketing and digital marketing are often thought of as separate marketing strategies when a mixture of both can lead to a fantastic return on investment, i.e. more sales. A business’ marketing...
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